Why can't we the people cause enough commotion to force the airlines to change?

Delta airline has possibly THE worst service of all the airlines. After today's travel debacle (and today isn't over as I am only in hour 1 of a 5 hour wait for my 'rebooked due to their incompetence' flight), I want to find a way to make Delta pay. And by pay, I mean, I want to figure out how to get every single American to boycott Delta airlines forever. Hurt them in the pocketbook. Hurt their image forever. Do I care about the employees who would lose their jobs? Nope. The employees are the ones who bring the company's incompetence to life. At some point, the only way to change incompetency is for it to significantly hurt those who are causing it and Americans generally feel pain earliest and hardest when it hits their income stream.

The problem is how to get everyone to avoid Delta Airlines. The airline system today puts consumers, you and me, at the mercy of the airline. We don't have efficient choices any more, heck, half the time we don't have choices at all.

I, the average flier, who represent the masses of people like me who have had bad airline experience don't get a voice on Good Morning America or The Today Show to be visibly vocal about how incompetent the airlines are. There is no point in calling or writing letters, the airlines don't change. The only way to make them change is to pick one (can't pick them all, remember, because we are at their mercy if we need to travel) and make that one airline the scapegoat for all their airlines. And I have picked Delta.

Sorry Delta but your incompetency infuriated me so much today that you are the airline I want most to see fail and to see fail overnight.

What justice that would be if suddenly tomorrow NO ONE booked any more flights on Delta. Then that gate agent who took more than 10 minutes to remember to open our plane's door will be really sorry they forgot their job was to service their client (otherwise known as us). Then that gate agent who wouldn't let me on the plane that was still connected to the end of the jet bridge would realize that perhaps they shouldn't only follow 'the rules' when it was convenient for the airline. Then perhaps the customer service agent who gave me a $7 meal voucher (when was the last time someone could get a meal at an airport for $7?!?) would realize that customer service means more than handing someone a slip of paper in the hopes that it will make me go away.

I would really like to see the American public force Delta to collapse.

Then maybe airlines in general will understand what they are really supposed to be doing for paying customers.